GrassRoots typically focuses on businesses which have established a “proof of concept” with a well thought out business plan and a heavy focus on the background and execution capabilities of the management team. Valuation is typically a heavy focus, with a strong preference for companies with either free cash flow, or a clearly defined runway to get to positive free cash flow. Many times, the businesses we are focusing on are disruptive and committed to being ESG firms.
GrassRoots serves in advisory rolls for companies that it invests in as well as those that align with our core values. We focus our advisory services on companies that are interested in raising capital. We assist them through the entire process and help them transition into a public company. Our goal is to help companies making a positive impact in the world locate funding to expand domestically and internationally.